PRERELEASE and EARLY PROMOTIONAL STAR WARS ITEMS

Here a couple of theatrical promotional buttons from my collection.

The first, featuring the early "pointy W" incarnation of the Star Wars logo was handed out to theater employees and customers prior to the film's release:
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The second is a "May The Force Be With You" button that was handed out to the first 5,000 moviegoers at select special engagement premieres of the film on May 25th 1977 (as advertised in the herald for the Charles theater in Boston):

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Steve_Danley wrote:

ourchickenshack wrote:Awesome buttons Steve

Is there any writing/copyright information on the edges or anywhere on either of those buttons ?

Thanks!

Unfortunately, neither button as any licensing information present. The first was most likely distributed by 20th Century-Fox to theatrical venues along with the film's teaser trailer during the Christmas season of 1976. Some great information about this and other collectibles of the pre-release era can be found here: Every Saga Has a Beginning: Star Wars Pre-Release Collectibles.

I also confirmed with Pete Vilmur that the MTFBWY button was the same style given out at the exclusive engagements.

I really love early stuff like this!

--Steve

That is a awesome article man

Thanks to your fantastic post of the 2 promo buttons (which I didn't know existed BTW ) I immediately got on Ebay to look and I'll be damned if I didn't find both in one lot for $10

Although the blue May The Force Be With You button seems to be a bit more common the black pointy W Star Wars one seems to be quite uncommon (this was the only one I saw while searching) .

2 3/16 " Diameter

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2 1/2 " Diameter

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Even though they aren't in as nice of condition as yours I am super stoked to have found them and very appreciative that you posted yours and taught me some new stuff . BTW - I wasn't even aware that there was a Pointy W early Star Wars logo  

THEATER CAMPAIGN BOOK

1977 Twentieth Century Fox Film Corporation

Click on any of the photos below for a full size image :


Actual Size :  14 "  x  11 "


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Inside :

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Back :

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READ MAGAZINE

1977 Xerox Corporation Publishing / Xerox Education Publications (USA)

Twentieth Century Fox Film Corporation

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READ magazine was primarily sold to schools in the USA for Teacher / Student activities and education . It was published bi-weekly during the school year from September through May . In addition to the student edition shown below there were also teacher editions available with more information .

The small magazines are made of newspaper quality paper and only have 18 pages .

This particular issue of READ was distributed to schools 2 weeks before the movies release date and features the early "Pointy W" Star Wars logo on the article that is inside .


Actual Size :   5  1/2 "  x   8  1/4 "


Volume XXVI / No. 18 / May 11 , 1977


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Table of Contents and Copyright information :

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Inside :

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Back :

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